the secret meaning of "deseret"

"I heard that every night he conducted something called a beehive, and I loved the sound of this beehive, so a night or two before we were supposed to go off to the country, I grabbed him by the collar and I said: "Listen, about this beehive: you know, I'd kind of like to participate in one. Just instinctively I feel it would be something interesting." And he said: "Well, certainly. In fact, why don't you with your group lead the beehive instead of participating." Well, you know, Wally, I got very nervous, you know, and I said: "Well, what is a beehive?" He said: "Well, a beehive is at eight o'clock a hundred strangers come into a room." And I said: "Yes?" And he said: "Yes, and whatever happens is a beehive." And I said: "Yes, but what am I supposed to do?" He said: "That's up to you." I said: "No, no! I really don't want to do this. I'll just participate." And he said: "No, no. You lead the beehive!" Well, I was terrified, Wally. I mean, in a way I felt on stage. I did it anyway."
Andre Gregory (My Dinner With Andre)(movie--1981)